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Our guide to startup lingo

With a government slapping the word 'innovation' on everything from buildings to tax breaks, sharks in tanks on our TV screens and young tech billionaires answering the questions of a clueless US congress, you're no doubt inundated with information about "startups" all described using a language that you're not entirely sure that you follow. Rest easy, fellow e-traveller, in this article we'll take a look at what the lingo means so you can effectively call BS when confronted with it (and confronted with it you will be).

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Are you at risk of an ATO audit?

If you saw the recent Four Corners investigation into the ATO which alleged questionable revenue raising tactics you may be worried about the exposure your own business might have to review or audit from the ATO. In this article we'll take a look at what the ATO are focusing on and how you can best protect your business and yourself personally from investigation.

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What is a lifestyle business?

You may have heard the term 'lifestyle business' being bandied about and you've nodded sagely without really knowing what it means, but with knowing that you didn't want to ask and sound foolish. If that sounds familiar, then this post is for you. We're going to take a look at what exactly is meant by 'lifestyle business' and why it's such a desirable thing.

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Why you really need to stay up-to-date with your superannuation payments

Superannuation forms an important part of the remuneration of employees and certain contractors and the government enforces non-compliance accordingly. So it's important to really understand what your obligations are when it comes to paying superannuation and what could possibly happen if you fall behind. In this article we'll take a look at both.

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How to make guerrilla marketing work for your small business

Guerrilla marketing is every business owners favorite, albeit unconventional, marketing strategy with which to grab your audience’s attention and make a lasting impression. Originally articulated by Jay Conrad Levinson in his 1984 book Guerrilla Advertising, this marketing technique has been employed by some of the worlds largest brands, generating social and PR buzz near and far.

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How to get a competitive edge for your architecture practice (part 3)

In this final article in our series on gaining an edge for your architecture practice we take a look at ongoing marketing and how to effectively employ it in your practice to ensure you have an steady stream of new work coming through the door each year.

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How to get a competitive edge for your architecture practice (part 2)

Winning work is tough for any professional practice, none more so than for architects. For that reason it's important to stack the deck in your favour wherever possible by giving yourself a competitive edge! In this series we look at three things that will help to give your practice that edge, and here is number two - the ability to manage large projects.

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How to get a competitive edge for your architecture practice (part 1)

In this first of three articles on giving your architecture practice a competitive edge we take a look at how to give your practice a strong point of difference. Having a strong point of difference is imporant - architecture’s a crowded industry, with over 13,000 businesses in Australia. How will your practice stand out from among the crowd? With more and more architecture graduates being produced each year, there’s no end of competition in this growing field.

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What are the risks with becoming a company director?

If you're anything like the general population you sign the documents required to start your company without much thought as to what you're actually signing. Directors of small and medium-sized companies tend to underappreciate the responsibilities that come with being a company director, much more so than directors of larger companies.

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How do you start and setup your own business?

Starting your own business - sounds so romantic, doesn't it? Well it is and it isn't. In this article we'll take a look at the steps you need to take when starting and setting up your own business.

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