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How to make guerrilla marketing work for your small business

Guerrilla marketing is every business owners favorite, albeit unconventional, marketing strategy with which to grab your audience’s attention and make a lasting impression. Originally articulated by Jay Conrad Levinson in his 1984 book Guerrilla Advertising, this marketing technique has been employed by some of the worlds largest brands, generating social and PR buzz near and far.

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How to get a competitive edge for your architecture practice (part 3)

In this final article in our series on gaining an edge for your architecture practice we take a look at ongoing marketing and how to effectively employ it in your practice to ensure you have an steady stream of new work coming through the door each year.

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How to get a competitive edge for your architecture practice (part 2)

Winning work is tough for any professional practice, none more so than for architects. For that reason it's important to stack the deck in your favour wherever possible by giving yourself a competitive edge! In this series we look at three things that will help to give your practice that edge, and here is number two - the ability to manage large projects.

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How to get a competitive edge for your architecture practice (part 1)

In this first of three articles on giving your architecture practice a competitive edge we take a look at how to give your practice a strong point of difference. Having a strong point of difference is imporant - architecture’s a crowded industry, with over 13,000 businesses in Australia. How will your practice stand out from among the crowd? With more and more architecture graduates being produced each year, there’s no end of competition in this growing field.

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What are the risks with becoming a company director?

If you're anything like the general population you sign the documents required to start your company without much thought as to what you're actually signing. Directors of small and medium-sized companies tend to underappreciate the responsibilities that come with being a company director, much more so than directors of larger companies.

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How do you start and setup your own business?

Starting your own business - sounds so romantic, doesn't it? Well it is and it isn't. In this article we'll take a look at the steps you need to take when starting and setting up your own business.

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What incentives are available for your startup?

For all the pollies talk of innovation-this and innovation-that you'd be forgiven for thinking the road was littered with free cash for entrepreneurial types to start new businesses. It is and it isn't. In this article we'll run through what incentives are actually available for startups.

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How do I choose an accounting and invoicing system for my business?

Not many people start a business because they are excited at the prospect of doing their own accounting and invoicing. In fact, I dare say that has never happened! Regardless of the reasons why you may or may not start your new business you will need to deal with your accounting and invoicing in a timely and complete way if you want your business to succeed. Even if you plan on outsourcing this work you'll still need some familiarity with it so you can access the system to look things up, so it pays to take an interest in what platform you end up on.

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Why your SME client won't say yes to a retainer agreement

You don't have to look far, or think very hard, to see why a retainer arrangement could be great for an agency. It offers steady and predictable income (for a creative business - who'd have thought it?!) and allows you to build a deeper relationship with your client as you're guaranteed to be working with them for the duration of the retainer period. If it's so great, why are your clients, especially the SME ones, not signing on the dotted line?

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What financial skills do you need to manage a creative agency?

It's a rare thing to find someone running a small creative agency with a financial background, in fact this is true of most small businesses. We start a business, typically, because we are good at the "thing" the business does and we feel there is an opportunity to start a business exploiting that skill and not because we want to learn about cash flow.

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