Generate Blog

How to make guerrilla marketing work for your small business

Guerrilla marketing is every business owners favorite, albeit unconventional, marketing strategy with which to grab your audience’s attention and make a lasting impression. Originally articulated by Jay Conrad Levinson in his 1984 book Guerrilla Advertising, this marketing technique has been employed by some of the worlds largest brands, generating social and PR buzz near and far.

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Why your SME client won't say yes to a retainer agreement

You don't have to look far, or think very hard, to see why a retainer arrangement could be great for an agency. It offers steady and predictable income (for a creative business - who'd have thought it?!) and allows you to build a deeper relationship with your client as you're guaranteed to be working with them for the duration of the retainer period. If it's so great, why are your clients, especially the SME ones, not signing on the dotted line?

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Have you Googled yourself lately?

If a tree falls in the forest but you can’t find anything about it via Google, did it really happen?

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How do I make basic videos for social media marketing?

Do you want to shoot video for your Facebook Ads but you don't know where to start? We've got a great video post here from Dom Hay over at Ad Hoc. In this video, Dom walks you through how to shoot super simple video on a low budget.

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Top 5 tips to get the right marketing agency for your business

Every time I speak to a potential client and ask when they want to get started, they say yesterday. And getting selected… sometimes it’s because we’re the only agency who returned their call quickly enough.

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Is your sales process losing you clients?

Those of us running small businesses are in a unique position to see how the sales process unfolds within our own organisation and how it plays out in the suppliers that we choose to use - large corporates, government bodies, contractors, the works. We see the good, the bad and the ugly. In this post we'll take a look at what a sales process is, why it's important and what makes up a good one.

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How many leads do I need to generate? Filling your sales funnel.

Looking to boost your sales efforts? It can pay to map out your sales process and estimate the amount of activity you need to generate you target sales. You can do this using a sales funnel.

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Scope creep and how to cure it

If there's a common operational problem faced by the majority of design and professional services businesses, it's the difficulty of completing jobs within the quoted hours. If you look regularly at these sort of businesses, it comes up all the time.

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5 tips on selling from Indigenous artists

Over the last year, I had the pleasure of running a series of workshops around Regional NSW for Indigenous artists. It was a great opportunity to meet a range of very skilled artists and arts workers carving out their creative businesses.

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